Corporate logo Assignment

When you are looking for a specific product, do you look for a symbol that you recognize? A product's symbol, or logo, can be a major factor in the product recognition and sales. What makes a logo effective?

Challenge: Create a Logo

You will use an illustration program to create a logo. Your logo can be related to one of the projects you may complete in this course. Alternatively, you can produce a logo for a real or imaginary business. Your logo must be an original design that you have developed from a scanned image or sketch. You will produce both a full-colour and a one colour version of your logo.


What You Need to Know
a basic understanding of the technological and design process
how to research information using both print and electronic sources
basic computer operations (for example, saving and retrieving data)
a basic understanding a computer illustration program
your school's policies on computer use
basic sketching and drawing skills
communication and cooperation skills


What You Will Learn to Do
use a variety of resources to research logos and computer imaging
use software such as word processors, desktop publishing, Internet browsers, and computer aided design

brainstorm and communicate design ideas
plan the production materials and processes required to create a logo
design an effective logo for a product or company
create a compressed file for electronic distribution
scan an image into digital format
edit the scanned image
test and modify your logo design
evaluate your logo against specification and criteria, and suggest improvements
document the steps of the design process in technical report and portfolio
work cooperatively with classmates


Assessment : I may consider the following when assessing your work
Knowledge/understanding -quality of research notes on possible designs, ability to analyze own work based on knowledge and criteria
Thinking/Inquiry-quality of sketches and notes used in creating your design, choice and testing of final design, and modifications of design based on suggestions from others
Communication -accuracy and detail of drawings, sketches, and notes, organization of portfolio, and clarity of final design report


Application -creation of design that adheres to design criteria, use of software to create required files, and safe and correct use of tools and materials


Equipment and resources

Material and resources -drawing supplies (pencils, eraser, ruler, graph paper), computer, scanner, Internet, printer
Software -illustration software, image -editing software

Details
Your completed logo should have the following characteristics:

The logo must include both an image and the name of the product or company.
The image must be drawn or traced in illustration program from a scanned photograph or sketch

The image should represent a product or related concept or quality
The logo must use images and fonts that are appropriate for the product or company.
The logo should be effective when printed in either full colour or one colour.

Solutions

Examine some existing logos to determine what makes a logo effective. Look for websites with logos that catch your eye. Then, choose two or three logos that you think are particularly effective. Sketch each with a pencil on piece of letter sized paper. Make notes about the colour used, and pay particular attention to the shapes and how they are laid out. Explain why you think these logos are effective.

Best Solutions

A good logo appeals to a variety of people. Ask me or a classmates for their thoughts about your designs. Use inputs from others to help you choose the best design.Sample sketches for a logo: Your final design choice should include all the characteristics set out in the "Details" section. To narrow your choice, create a list of the selection criteria to determine the constraints and specifications. Consider these questions.

Constraints
1.Is the design appropriate for the product or company?
2.Do you have the skills and resources to produce the logo in the time available (Due date will be announced)
3.Is the design based on a photograph or illustration that can be scanned?
4.Will the design work well in both full-colour and single-colour versions?
5.Does the logo conform to school policies regarding acceptable material?

Specifications
Is the design likely to interest and appeal to its market?
Is the product or company name easy to read?
are the image and text the right size for your intended use?
are the colour appealing

Create a written rationale that explains why the design you have selected is the best choice. Present your rationale to me and have it uploaded to your blogger website for me to review.
Enjoy your assignment and please do not hesitate to ask for help. I'm usually in the studio between 3-5pm. Sorry I don't mornings:(