Corporate logo Assignment

When you are looking for a specific product, do you look for a symbol that you recognize? A product's symbol, or logo, can be a major factor in the product recognition and sales. What makes a logo effective?

Challenge: Create a Logo

You will use an illustration program to create a logo. Your logo can be related to one of the projects you may complete in this course. Alternatively, you can produce a logo for a real or imaginary business. Your logo must be an original design that you have developed from a scanned image or sketch. You will produce both a full-colour and a one colour version of your logo.


What You Need to Know
a basic understanding of the technological and design process
how to research information using both print and electronic sources
basic computer operations (for example, saving and retrieving data)
a basic understanding a computer illustration program
your school's policies on computer use
basic sketching and drawing skills
communication and cooperation skills


What You Will Learn to Do
use a variety of resources to research logos and computer imaging
use software such as word processors, desktop publishing, Internet browsers, and computer aided design

brainstorm and communicate design ideas
plan the production materials and processes required to create a logo
design an effective logo for a product or company
create a compressed file for electronic distribution
scan an image into digital format
edit the scanned image
test and modify your logo design
evaluate your logo against specification and criteria, and suggest improvements
document the steps of the design process in technical report and portfolio
work cooperatively with classmates


Assessment : I may consider the following when assessing your work
Knowledge/understanding -quality of research notes on possible designs, ability to analyze own work based on knowledge and criteria
Thinking/Inquiry-quality of sketches and notes used in creating your design, choice and testing of final design, and modifications of design based on suggestions from others
Communication -accuracy and detail of drawings, sketches, and notes, organization of portfolio, and clarity of final design report


Application -creation of design that adheres to design criteria, use of software to create required files, and safe and correct use of tools and materials


Equipment and resources

Material and resources -drawing supplies (pencils, eraser, ruler, graph paper), computer, scanner, Internet, printer
Software -illustration software, image -editing software

Details
Your completed logo should have the following characteristics:

The logo must include both an image and the name of the product or company.
The image must be drawn or traced in illustration program from a scanned photograph or sketch

The image should represent a product or related concept or quality
The logo must use images and fonts that are appropriate for the product or company.
The logo should be effective when printed in either full colour or one colour.

Solutions

Examine some existing logos to determine what makes a logo effective. Look for websites with logos that catch your eye. Then, choose two or three logos that you think are particularly effective. Sketch each with a pencil on piece of letter sized paper. Make notes about the colour used, and pay particular attention to the shapes and how they are laid out. Explain why you think these logos are effective.

Best Solutions

A good logo appeals to a variety of people. Ask me or a classmates for their thoughts about your designs. Use inputs from others to help you choose the best design.Sample sketches for a logo: Your final design choice should include all the characteristics set out in the "Details" section. To narrow your choice, create a list of the selection criteria to determine the constraints and specifications. Consider these questions.

Constraints
1.Is the design appropriate for the product or company?
2.Do you have the skills and resources to produce the logo in the time available (Due date will be announced)
3.Is the design based on a photograph or illustration that can be scanned?
4.Will the design work well in both full-colour and single-colour versions?
5.Does the logo conform to school policies regarding acceptable material?

Specifications
Is the design likely to interest and appeal to its market?
Is the product or company name easy to read?
are the image and text the right size for your intended use?
are the colour appealing

Create a written rationale that explains why the design you have selected is the best choice. Present your rationale to me and have it uploaded to your blogger website for me to review.
Enjoy your assignment and please do not hesitate to ask for help. I'm usually in the studio between 3-5pm. Sorry I don't mornings:(

Jack and Jill Problem

In the six areas indicated, create visual equivalent for each part of the nursery rhyme " jack and Jill" by using the ding-bats and/or punctuation marks given on the assignment sheet. These marks, symbols, and pictograms can be used individually or combined to develop a visual metaphor. Execute your solutions in black and white, unless your concept dictates otherwise.

Analysis: The intent of the Jack and Jill Problem is to develop a visual vocabulary within the parameters of a given set of images, allowing an opportunity to discover and grapple with the infinite possiblities that exist in what might first be perceived as a limited language.This assignment also presents a chance to respond freely to a timeworn nursery rhyme, taking something familiar and revitalizing it through the manipulation of images. This approach expands a designer's problem-solving vocabulary.

Black and White Problem

The Zen concept that a bowl's essence is the part that is "missing" corresponds to the graphic concept of negative space.

Apply this idea by using only negative shapes to interpret of the following subjects visually:

Clouds
Whipped cream
Moby Dick (Whale)
Jaws
sugar
Vanilla
Ice-cream cone
Steam.

The subject themselves should not be drawn; only the surrounding negative space and possibly areas in the shadow should be addressed, and only in black. As a design consideration, the images may be cropped to show only a portion of the subjects. Use the smaller areas for preliminary drawings and larger areas for final executions.

Black Square Problem

By using 4 flat squares of the same dimension, create a graphic image to express the meaning of each of the following six words:

Order
Increase
Bold
Congested
Tension
Playful

Analysis: The intention of this problem is to develop a geometric idiom through the discovery of the various 2 dimensional design principles needed to extend a limited graphic vocabulary. The necessary principles include: framal reference; touching; overlapping and cropping of forms; illusory space; contrast of elements in terms of size, direction, space, and position; and the dynamic of negative/positive relationships

The discoveries result from experimentation with the interrelationships of forms, a vital experience for the growth of a designer developing a personal, formal style. Combining these principles can further expand a mere graphic vocabulary into a comprehensive, abstract graphic language, maximizing the possibilities for graphic expression.

Notes: Because design skills become more comprehensive by creating several solutions for single problem, selecting the most effective solution is an important condition explored through this assignment.

Through the use of perspective, the four squares can of differing sizes, furthering the range of possible solution.

Vector Illustration Part 2

Using Corel Draw please re-create this classic image.
mark /25

Vector Illustration Part 1

Using CorelDraw re-create the following watch design

Mr. Padilla asks...

What one thing did you learn today?

Personal Safety and Privacy on the Web lesson

Mr. Padilla is very concerned about safety on the Web. I want to insure a safe learning environment for everyone. Insure that Permission setting on you blogger site is set to Private "Only people I invite".

Delete any blogs that have personal information or keep it in Private and not Public setting. If you are unsure about content you come across please report it to Mr. Padilla immediately. Please report any violators to the rules.

Please follow these Personal Safety and Privacy rules:

I will not give out any personal information online without my parents’ permission. This includes my name, phone number, address, e-mail, location of my school, my parents’ work address/telephone numbers, credit card number information, and my picture.

I will not arrange to meet a friend I have made on the Internet unless one of my parents has been informed and will be present.

I will not send any annoying messages to anyone.

I will not post or send insulting or rude messages or threats to anyone online.

I will always use a pretend name or nickname that doesn’t reveal anything about me.

I will not respond to any message that makes me uncomfortable. I will show an adult right away.

Please read TDCSB and Blogger Content and Privacy Policy:
1. http://www.blogger.com/content.g
2. http://www.blogger.com/privacy
3. http://www.tcdsb.org/policy



Posted by Mr. Padilla

Reading Assignment:The History of the Internet

Follow the link to the article on the history of the internet: http://www.computerhistory.org/internet_history/. Please read and make notes and the answer the following questions: (Other web sources can be used to gather your anwsers). Post your answer on your blog website. You have the entire class to complete this assignment.

1. What is the Internet? Explain.
2.When did the internet begin and who were some of the main contributors?
3.Please describe the stages of development of the internet?
4. What does the term "cyberspace" mean? Explain.
5. What do you need to connect to the Internet?
6. Where do you get a connection to the Internet?
7. What are hyperlinks?
8. What's a URL?
9. What is the "http?"

CBC Archives Video clip

Summer Break Reflection Assignment

Write a reflection about your summer holiday. Your reflection should be thoughtful, accurate and concise. Please include:

1) What you did this summer
2) any discoveries you've made
3)what you want to accomplish this up coming school year
4)1 Image if you have any to share.

P.SMake sure you post your reflection on your blog. I look forward to reading your entries. This assignment is out of 10 and should be 300 -500 words in length.

Course Outline

Full Course Profile is Available at the following link